In an announcement that surprised and perplexed just about everyone today, Namco Bandai has officially renamed itself. Namco Bandai has been a huge force in the game industry since its establishment after the merger of Namco and Bandai, two even more prominent studios in the history of gaming. Unfortunately, the company has been in a bit of a confusing situation since its merger, because what we've known as "Namco Bandai" in the West was named "Bandai Namco" in Japan.
The company, which owns a grand total of 31 subsidiaries, decided on Thursday to unite all of its little devlings under the single name "Bandai Namco," in order to "enhance the value and appeal" of their brand. In the same fashion, the company is ditching its nine-year philosophy of indecision and adopting the name "Bandai Namco" worldwide.
Well... okay? Uniting their subsidiaries under the Bandai Namco name is certainly a good move for their marketing, but as for the name change... Whatever makes them happy, I guess.