It’s the 21st of May, 2013. The Wii U has had a dull and disappointing first year, while audiences worldwide are still in the dark about the PlayStation 4. All eyes are on Microsoft. This is their chance to capture the leading spot in this generation’s console war. Xbox Boss Don Mattrick takes the stage, and the Xbox One is at last unveiled. One hour later, for reasons I’m sure we’re all too familiar with by now, the internet had been overwhelmed by ‘Xbone’ comments. Heads were bound to be rolling at Microsoft after the pitiful display.
Indeed, two months later, Microsoft’s then-CEO Steve Ballmer sent out an internal letter promising change and reform to the company, and Don Mattrick was discarded in favor of Julie Larson-Green. Ballmer’s decision proved to be in vain however, as he himself had no choice but to step down merely a month later. To all involved, it was clear that the Xbox One’s recovery was going to be, mildly put, an up-hill struggle.