I think for awhile now we've known that the AAA industry seems to have a heavy focus on a select few genres, and among that, making games that seem to be all too similar. We've found plenty of avenues to place the blame for this, but chief among them is the AAA marketing teams. Jim Sterling, review editor of The Escapist, had a chance to sit down with developers and other such folks within the AAA industry to talk about this very issue.
Unfortunately, he can't say who he talked to because they would lose their jobs, but he has a very saddening yet very pointed quote that explains practically every issue we see with AAA games. Head inside.