EA has announced that they are partnering with Microsoft to launch a video game membership service called EA Access. A limited beta rolls out today with the full service planned to go live soon. With EA Access, Xbox One owners (yes, the service is planned to be exclusive to Xbox One) can pay a monthly fee of $4.99 or an annual fee of $29.99 for unlimited access to a select number of popular EA games. Currently FIFA 14, Madden NFL 25, Peggle 2, and Battlefield 4 are available via EA Access, and more games will be added soon. Is this the first step towards a full rental service on Xbox One to compete with PlayStation Now?