At E3 2016, Microsoft announced the "Xbox Play Anywhere" program, which allows Xbox Live users to play digital games on their Xbox One and Windows 10 devices while sharing save data between systems in cloud storage. During Sony's recent investor meeting, President of Sony Interactive Entertainment Andrew House was asked if this new strategy from Microsoft was perceived as a threat, since it might draw more players to Xbox systems, and if Sony had any plans to respond to it.
House confirmed the company does not see the new program as a threat, explaining that what Microsoft does with their platform doesn't have an effect on Sony's decisions. Unlike their rival, Sony believes the best thing to do is to create a unified experience on one system for players to enjoy.
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