If you're not familiar with the Ice Bucket Challenge (which means you've probably not been on any social media site in the past month), it's a viral campaign to raise money for research into amyotrophic lateral sclerosis, better known as ALS or Lou Gehrig's disease. This tragic disorder causes the body to stop functioning while the mind is still in working order, often leaving its victims completely paralyzed.
As such, the Ice Bucket Challenge has taken off as a way to raise awareness and money for ALS. Participants record a video of themselves having a bucket of ice water poured on their head, then make a donation to research into the disease, and nominate three more people to take part in the challenge. Xbox boss Phil Spencer has made his own video of the challenge, and he nominates Sony's Shuhei Yoshida, Nintendo's Reggie Fils-Aime, and Valve's Gabe Newell to follow suit. You can check out the video by clicking below!