Electronic Arts doesn’t have the best reputation. The company has been criticized for hamfisted DRM, an overabundance of DLC, and premature launches of buggy games. Yet, it is debatably the biggest name in the video game industry. It has built franchises up to reputations that have become household names. If there’s any company that I feel represents the highs and lows of triple-A publishers, it’s Electronic Arts.
Considering EA’s reputation and position in the industry, the company’s reveal of
Unravel at E3 sticks out like a little indie apple in a pile of action-packed oranges. Sandwiched between Plants vs. Zombies: Garden Warfare 2 (complemented with Kenny Loggins’s “Danger Zone”) and Mass Effect: Andromeda (complemented by Johnny Cash’s “(Ghost) Riders in the Sky”), a nervous man took the stage to talk about his studio’s physics-based sidescroller. The juxtaposition is almost laughable in retrospect. Unravel didn’t quite fit in with Electronic Arts’ line-up. It shouldn’t though, as it is something completely new for the publisher. Unravel represents an expansion into smaller, quieter games for Electronic Arts. That’s worth welcoming.