Grand Theft Auto is one of the highest-grossing game franchises of all time; last year's Grand Theft Auto V made over eight million dollars in its opening weekend alone. But despite record-breaking sales and an extraordinary legacy, Take-Two Interactive refuses to release a new Grand Theft Auto game once every year.
According to CEO Strauss Zelnick, Grand Theft Auto's DLC and online play earn Take-Two a steady stream of revenue on the series without having to release a new title every year. "It is great that consumers anticipate our titles, like they anticipate the next James Bond film," Zelnick said. "Our goal is to create permanent franchises."
Saturating the gaming market with annual releases is often blamed for gamers' waning interest in series like Call of Duty and Assassin's Creed, while other iconic series like Guitar Hero have famously collapsed because of their success. If you ask me, Zelnick is making an excellent long-term decision here.