This week's episode of Nintendo Week, our Nintendo-themed podcast here at Gamnesia, featured a lengthy discussion on Nintendo's mobile plans, seeing as they just revealed the first game in their lineup: Miitomo. We explore the game from all kinds of positives and negatives, but one of the most interesting highlights came up when we pondered whether it's ultimately a good idea or a bad one.
Check out the discussion video above for the snippet from the discussion, or keep reading for a brief, brief summary. You can also check out this week's full episode for the complete discussion exploring every facet of Miitomo.
The main point I make is that Miitomo is a good idea, but it's timed very poorly. Nintendo should start with content that more closely resembles games. A Zelda shooting gallery, for instance, fits beautifully in the marketplace and would help promote their first-party IP, whereas Miitomo has to define its place in the mobile ecosystem and manage to get people from the app to Nintendo's hardware. Miis, though, are going to have a lot more trouble doing that. More dedicated games would be giving players a taste of gameplay from a franchise, hooking them on that appeal, and luring them into the bigger and better titles—but the biggest and best title Miis have is Tomodachi Life, and Miitomo may already be a step ahead of that.
Alex brings up the important point that Miitomo may be more focused on bringing mobile gamers into the Nintendo Account system, rather than dedicated franchises, but we all agree that it's hard to believe they'll be successful without other games already on the market drawing them into Miitomo. Mobile apps, after all, tend to fizzle out pretty quickly, and unless a platform like Miitomo has other content sustaining it beyond the social network services we've seen so far, it may see the same fate, which would badly hurt their entire mobile strategy.
Rumor has it Nintendo's big IP are indeed coming to mobile platforms, and we remain optimistic that, if they can pull it off, they could be very successful. But if Miitomo is going to be the central hub through which their richer mobile experiences interact, it's going to need those richer mobile experiences there to support it at launch—not three months later.
If you're interested in hearing the full Miitomo discussion, including all our thoughts both positive and negative, you can check it out embedded below! The discussion starts around the 28-minute mark.
If you like this video, you can subscribe to Nintendo Week on iTunes, where we release new episodes every Wednesday, or you could check out the full episode embedded below. If you don't like long-form podcasts, you can subscribe to us on YouTube, where our discussion segments are uploaded on Thursdays, and these select snippets from the rest of the podcast—which we call NWC—are uploaded throughout the week. If you like what you hear, we'd love it if you leave us a review on iTunes, or send us your feedback! We'd love to know what you think of the show, and how you think we can improve it.