Before 2016, Niantic was a small startup at Google with little name recognition and a modestly successful game called Ingress. That all changed when Niantic teamed up with The Pokémon Company to create Pokémon GO, catapulting the company to unparalleled success in the mobile space. It's been over two years since then, and Pokémon GO is still one of the most profitable mobile games in the world. As such, Niantic's value has reached impressive new heights.
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