After all, you can't have a third party without having a first party to start with. Well, you need to host a second party after that. Only then can you put together a third party.
Ignoring some terrible puns, Nintendo has spoken out on their chicken-and-egg situation concerning the Wii U. Software sells hardware, which sells software. The Wii U is lacking in console sales, which means publishers don't want to put games on the system. In turn, this means that people see less value in buying a Wii U. Third parties have been jumping ship left and right from the S. S. Wii U for months now, and Nintendo needs to solve that problem.
Satoru Iwata has spoken on that subject, stating that third parties are a second priority for Wii U. Don't take that the wrong way. He means that the first party push needs to help the console before third parties can jump back on board.
Here's what Iwata-san said:
"What we need to do is regain the momentum of the Wii U in the marketplace and establish successful examples of third-party Wii U software. Our focus is, first of all, to regain the momentum of the Wii U towards the end of this year, and then we’ll try to establish successful third-party Wii U software titles. I believe in the importance of third-party support for Nintendo platforms. I’m very willing to change the current situation."
To see what Reggie Fils-Aime, the face of Nintendo of America, said on the topic, hit the jump!