Since the companies' eighth generation home consoles can even begin competing on store shelves, I guess Sony and Microsoft decided to start competing in the "most epic advertisement" area. Sony did their whole "Greatness Awaits" thing months back, and now Microsoft's got "an invitation from the all-in-one Xbox One" to give you. And, yes, to anyone who was still confused on why the third Xbox is called "One," that's the reason.
This invitation's delivery comes from several sources: a giant mech, Spock from the new Star Trek movies, a zombie, and even a Roman soldier. I guess that's Titanfall, Dead Rising 3, Ryse: Son of Rome, and movies perhaps?
Head past the jump to watch the minute-and-a-half long entertaining trailer for the Xbox One, "Xbox One: Invitation."