In a surprise video posted to Facebook, Reggie Fils-Aime of Nintendo of America has detailed the company's E3 2013 showing, answering a few of the questions people have posed. The most obvious one regards Nintendo's choice of not holding an E3 conference. Reggie's response is that Nintendo is always ready to surprise people. The answer was followed by a reveal of what Nintendo would be doing for E3.
On 7AM PT, June 11, Nintendo will be holding a Nintendo Direct instead of a conference, showing heavy-hitters like a new 3D Mario, Smash Bros., and Mario Kart. At 12PM PT, Nintendo will release developer interview videos. An hour later, a software recap video will become available, and a day-one wrap up video will join it that night. Apart from the day's timeline, Reggie announced that they will be simultaneously posting on their Twitter and Facebook accounts what is revealed during the Nintendo Direct and throughout the day, so anyone without access to a livestream can still learn everything without waiting for posts to appear.
Nintendo has made some controversial decisions in the last couple of weeks. Tell us in the comments if you think their new strategy will succeed.