At this year's BlizzCon, Activision Blizzard announced a new film and television studio based around their intellectual properties, including Call of Duty, Skylanders, Diablo, Hearthstone, and StarCraft, dubbed Activision Blizzard Studios. Nick van Dyk, who formerly "helped drive Disney's focus on franchise intellectual property and played a significant role in the acquisitions of Pixar, Marvel, and Lucasfilm," has also been confirmed to be one of the co-presidents of the company.
The first announcement was a television series based on the Skylanders franchise dubbed "Skylanders Academy." Nothing is known concerning the plot, but some of the voice actors will include Justin Long as Spyro, Ashley Tisdale as Stealth Elf, Jonathon Banks as Eruptor, and Norm Macdonald as Glumshanks.
The next initiative is a Call of Duty cinematic universe, not unlike the Marvel Cinematic Universe and DC Extended Universe. Activision Blizzard CEO Bobby Kotick is expecting a lot from this studio, and he seems to have high hopes for it.
"Activision Blizzard is home to some of the most successful entertainment franchises in history, across any medium. With the launch of Activision Blizzard Studios, our engaged fans can now watch the games they love come to life across film and television. Activision Blizzard Studios is yet another way we're celebrating our players and fans, and we expect that our film and television productions will entertain and delight whole new audiences, as well. I'm excited that Nick and his team will be leading this important new growth opportunity for Activision Blizzard. We intend to approach film and television development with the same unwavering commitment to excellence we are known for in game development." — Bobby Kotick
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Source: Activision Blizzard