Many analysts have attributed THQ's recent demise to the gaming industry's ever fading spotlight; however, in a recent interview with MCV's Christopher Dring, the bankrupt company's former president had this to say about THQ's predicament:
"I think it is incorrect to attribute THQ's predicament with overall changes in the industry. To be sure, all triple-A publishers have been under pressure, but THQ had every chance to survive had it not made massive mistakes. Unfortunately, the mistakes that were made long before I joined, like the incredible losses attached to uDraw, massive wasted capital in the unpublished MMO that was cancelled, sticking with children's and casual titles far after mobile and tablets had killed the business, bad, late, or otherwise inferior titles like Homefront, and a generally haphazard and inefficient approach to deal making, left the company with too much negative hanging on its books. THQ had to be restructured to survive, and unfortunately, the restructuring ended up in an asset sale rather than an acquisition. There are certainly things to be said about challenges in the mid-tier triple-A publishing business, but I don't think that conflating it with THQ's experience is helpful.” — Jason Rubin, THQ
I have to say, I completely agree with Mr. Rubin on this one. THQ was putting way too much time and money into kid's and casual games instead of focusing on higher quality products. The uDraw fiasco was a joke, and spending so much money on a project, only to cancel it, is a colossal waste.
What do you think ultimately led to THQ's demise? Any product in particular?