Ninja Theory made a big splash last year with the launch of Hellblade: Senua's Sacrifice, a so-called "independent AAA" game. The gameplay and story of Hellblade explore the theme of struggling with mental illness, and NinjaTheory worked closely with experts in order to present an accurate picture of psychosis.
This decision is more than just an artistic choice. Ninja Theory hopes to raise awareness and support for people struggling with mental illnesses, and they've been putting their money where their mouth is. When the game made its Xbox One debut, Ninja Theory pledged to donate $50,000 to Mental Health America when sales reached 100,000 on that platform. A week after launch, Ninja Theory donated $25,000 of that despite the goal not being met. Months later, Xbox One has finally hit the magic number, and Ninja Theory has responded by donating the remaining $25,000 left on their pledge.
Video games bring joy to millions, but it's always fantastic to see developers taking that extra step to try to make a positive impact on the world beyond just creating fun adventures. It would be wonderful to see more developers take similar steps going forward.