Media juggernaut IGN has recently acquired Humble Bundle, known as a place at which consumers of books and games can pay what they want for their products. Humble Bundle also notably supports charitable causes, and according to the CEO, the interworkings of Humble Bundle will remain intact even with IGN in a position of ownership.
IGN has been upfront in saying that they are fine with Humble Bundle operating independently from them for the most part.
"The idea is just to feed them with the resources they need to keep doing what they're doing. We want to stick to the fundamentals in the short term. We don't want to disrupt anything we're doing right already. Because of the shared vision and overlap of our customer bases, there's going to be a lot of opportunities." — Mitch Galbraith, IGN executive vice president
Humble Bundle leadership also seems pleased with the new business partnership.
"[Humble Bundle will] keep our own office, culture, and amazing team with IGN helping us further our plans." — Jeffrey Rosen, Humble Bundle cofounder and CEO
Are you concerned that a media outlet that reviews games will now own a company that sells them? Or do you think this acquisition could mean good things for all parties involved? Let us know what you think about this business move in the comments below!