Over the past two weeks, the internet has erupted into an obsession over a made-up Nintendo character. The introduction of the Super Crown item (which transforms Toadette into Peachette) in New Super Mario Bros. U Deluxe led to fans imagining what other characters would look like with a Super Crown, and Bowsette has become the clear front-runner.
Nintendo remains silent on Bowsette, but the fans just keep getting louder. In Japan, support for the character is so strong that cosplayers and artists are now organizing an event to celebrate. "Project Crown" looks to gather Bowsette lovers together at the Kawasaki Municipal Industrial Promotion Hall on October 27th for various activities, including art and manga sales and cosplay competitions.