In the month of March, game developers the world over come together in San Francisco for the largest annual gathering in the gaming industry: the Game Developers Conference. Niantic Labs, the studio behind the highly anticipated mobile game Pokémon GO, originally pledged to attend the conference and provide investors with an in-depth first look at how players will capture and battle Pokémon in the real world through augmented reality. Unfortunately, the half-hour presentation meant to showcase GO on March 14th has been cancelled.

Niantic Labs founder and CEO John Hanke was quick to respond following the cancellation, stating that the developer chose to prioritize getting Pokémon GO ready for its upcoming beta testing period and will sadly not be attending GDC 2016.

"We have decided to forego our GDC talk on Pokémon GO in order to focus on getting the product ready for beta test and launch. As much as we hate to disappoint those in the industry attending GDC, we feel our time and energy right now are best spent on making sure every aspect of the product is where we want it to be." — John Hanke, Niantic Labs CEO

With that said, the beta test for Pokémon GO was originally scheduled to take place within the winter quarter, though no official word regarding its launch has come since.

Are you glad that the developer chose to focus on getting the game ready for launch, or miffed that they won't be attending the conference to formally introduce Pokémon GO? Give us your thoughts in the comments.

Source: Game Developers Conference, Game Informer

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