Much has been made of Nintendo's sales goal for the Switch console over the past year. Nintendo went into 2018 with the lofty ambition of selling 20 million Switch units over the course of the fiscal year, which started on April 1, 2018 and ends on March 31, 2019. Analysts initially expected Nintendo to fall well short of the goal before seeing it as more possible thanks to strong holiday sales.
With the release of Nintendo's third-quarter report, we now have a more clear picture of the situation. Nintendo performed well over the past quarter, and Switch passed up 30 million units sold, but it looks like it won't quite be enough for Switch to reach its target. Nintendo is now forecasting 17 million Switch units sold for the fiscal year.
As of September 30th, 2018 Nintendo had sold just 5.07 million Switch units through 6 months, putting them well behind their target. After the holiday period, that number now stands at 14.49 million, meaning Nintendo sold 9.42 million Switch consoles from October 1st through December 31st. They would have to sell another 5 and a half million in the January - March quarter to hit their initial target, so they've scaled that back to just 2 and a half.
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