Nintendo of Canada marketed the launch of Splatoon with a particularly grand promotion—an "ink" fountain set up in an atrium of the Toronto Eaton Centre shopping mall. The display stayed up from the game's release until May 31. Nintendo's YouTube channel has now uploaded a minute-long video showing off the fountain and the reactions it gathered from the crowds of shoppers. You can watch it above.

Do you think this is a good way to advertise Splatoon? Comment below.

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