Video game companies were once fierce rivals that competed against each other with aggressive marketing campaigns, but Nintendo, Sony, and Microsoft are all pretty chummy these days. Sony and Microsoft have often praised Nintendo's innovation and strong IP in recent years, and they've reacted quite positively to the recent Nintendo Switch reveal. Xbox head Phil Spencer praised Nintendo's bold vision last month, and more recently, PlayStation boss Shuhei Yoshida praised the console's uniqueness and stated that it would be good for "core gamers" in an interview with Digital Spy.
Digital Spy: 2017 will see the launch of another new console, Nintendo's Switch. What do you think of it, and where do you see it sitting in the console ecosystem?
Yoshida: I think it's a very unique system. It's very interesting that they've designed the system to work well with more conventional games in terms of inputs and buttons. So I think it's good for core gamers and their marketing message focused on that.
Digital Spy: Do you still see Nintendo as competition in terms of hardware sales, or do they now exist in a completely different market?
Yoshida: I think they're going to cover a new market for themselves.
Digital Spy: Nintendo are also making big moves into mobile gaming. Super Mario Run comes out soon and Pokemon Go was the success story of the year on mobile. Is this an area Sony will be looking to move into?
Yoshida: Not like Nintendo is. But the mobile is a great tool to connect with our fans and might be a good place to allow new gamers – or non-gamers – to become familiar with our IP. So we will look at opportunities to make use of the device.
Nintendo carved out a new market without "stealing" away many Xbox or PlayStation fans with Wii, and they did so by attracting millions of new customers who had never considered themselves to be gamers before. Yoshida sees Switch as a console that will be good for "core gamers," but he still expects Nintendo to build their own new market without hurting Sony's sales. Meanwhile, Ubisoft executives have suggested that Switch will attract lapsed Wii owners and put Nintendo back in the race.
Source: Digital Spy