Pokémon GO made $22.1 million dollars in the week from December 25th to January 1st in the United States, more than it has made in any 7-day period since last July. It was also the top-grossing app in the United States in that week. December 31st in particular was an incredible day for the app, as it pulled in about $4.9 million in the US in that day alone, making it the app's most profitable day in the country since July 18th, about two weeks after its initial launch.
The game had a much more successful holiday season than Nintendo's Super Mario Run, which didn't even appear on Apple's list of the top-20 highest grossing apps on the App Store. This isn't necessarily a sign that Super Mario Run performed badly over this period, however; it's probably due to the fact that Pokémon GO's players pay money more frequently and more consistently, as the game uses micro-transactions.
What do you guys think about this? Are you surprised, as Pokémon GO has been dropping in popularity for the past few months? Why do you think it had such a successful holiday period? Let us know in the comments below!
Source: Sensor Tower