For most of 2018, Nintendo Switch sales have been somewhat sluggish due to a lack of compelling software. While it hasn't been great news for the company's stock value, Nintendo hasn't been in a panic about it, because they knew they were saving the big guns for the end of the year. With Super Mario Party, Pokémon: Let's Go, and Super Smash Bros. Ultimate all packed into the last quarter, Nintendo was expecting big sales. And they got record-setting sales.
According to the latest press release from Nintendo, Switch sold more units from Thanksgiving through Cyber Monday than any console in Nintendo history, beating out Wii's previous record. On top of that, it was the single best week for any Nintendo console ever in the United States. Adobe Insights also noted that Nintendo Switch ranked number three on the list of best-selling products in the United States on Cyber Monday, as well as the number one product in the video game industry.
In total, Nintendo generated over $250 million in the United States alone during the five day holiday period. Nintendo hardware sales were up 115% over the same period last year, and first-party software sales grew by 78%. This includes Pokémon reaching 1.5 million sales in the United States in just over a week's time. Meanwhile, Super Mario Party is now the fastest-selling game in franchise history, with over 1 million units sold in the United States already.
The past week has given Switch an incredible sales boost, and Nintendo is just getting started. There's still plenty of holiday season left, and Nintendo still has their biggest card left to play. Super Smash Bros. Ultimate launches on December 7th, and it already has a record number of pre-orders.
Source: Nintendo PR (via Nintendo Everything)