I know many fanboys world over are reading the title of this piece and going “Nintendo be like Sony? That’s blasphemy. They should each do their own thing.” You aren’t wrong for having that thought process and in many regards I don’t want Nintendo to be like Sony. Nintendo doesn’t need to have GDDR5 RAM, a Share button, or even franchises like God of War and Killzone. That’s just not Nintendo’s style. Rather, Nintendo should be seeing how Sony markets their stuff and take a few notes.
It’s no secret that I think Reggie Fils-Aime is a great leader for Nintendo of America, but it’s been awhile since he really stirred the pot with gamers. Remember when he burst onto the scene talking about kicking ass, taking names, and Nintendo is about making games? Those days are long behind us, as is the infamous quote about his body being ready. Reggie is a polarizing figure and a great PR savant, but what he hasn’t done well is the main focus of his job: Advertise Nintendo products to Americans.